​Lara Richardson has built her career as an entertainment media marketing executive.

She has built her heart as a humanitarian and disaster relief provider.

​Lara was the co-founder of Operation Puerto Rico Care-Lift and Operation Gift-Lift.
When Puerto Rico was devastated by Hurricane Maria, she spearheaded and co-founded Operation Puerto Rico Care Lift. This pop-up relief organization delivered $250,000 in emergency, life-sustaining supplies to thousands of people on the island and evacuated over 500 people through rescue flights. Immediately thereafter, Lara co-founded Operation Puerto Rico Gift Lift, which was the largest toy drive in the history of Puerto Rico.

​Lara also volunteered with the Red Cross and was on the ground five days after Hurricane Katrina.

While Lara is not Jewish and does not have any ties to the Middle East, her heart follows those in need.